William Atak

Expert in Online reputation Management and firestorms

A good reputation is more important now than ever before. 82 % of the Danish population say that they use Google for research purposes as part of their decision whether or not to make a purchase. They look for press coverage or reviews, which will help them make the right decision. In practise, this means that a company with an attractive reputation can seal the deal, despite the fact that their competitors do not have any negative publicity or reviews linked to their name.

Most people (70 %) opt out of buying produts or services from a company with negative publicity. Thus, one single unhappy customer can ruin your reputation if you are not paying attention and neglect to react immediately. A thousand satisfied customers will not outweigh the one negative review  that damages the corporate reputation and possibly causes massive loss of customers and revenue.

William Atak specializes in online reputation management and crisis management/firestorms and he is considered Denmark’s leading expert on the subject. William specializes in brand reputation, reputation marketing as well as proactive and reactive online reputation marketing. William is recognized by the Danish media as the foremost expert on firestorms in Denmark.

Through courses and lectures, William shares his insight and many years of experiences. Furthermore, William offers his services as a consultant within the  above-mentioned disciplines – for instance brand reputation, reputation marketing, crisis communication, media firestorms,  and review management, which  primarily concerns  removing or burying negative publicity on Google.

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William Atak offers lectures, courses and consultancy services  within the fields of marketing and communication (strategic counselling in reputation marketing and growth hacking among other things) as well as counselling within crisis communication (crisis management  before/during/after the crisis/media firestorm and removal/burial of unwanted content on the internet).

COMMUNICATION

“William provided us with examples of the negative consequences of neglecting to monitor and manage your company’s online reputation. The fact that we were given concrete tools for handling online firestorm and managing our behaviour on social media made the presentation particularly relevant for several Danish engineers, who currently hold management positions.”

Julia Sommer, Ingeniørforeningen (IDA)

“Thank you for an excellent lecture about online firestorms and media crises. It was educative, relevant and delivered with elegance and a twinkle in the eye. Highly recommended.”

Jesper Ejsing, Vestas

“William Atak gave a lecture at our recent conference about Cyber Strategy, which was arranged by the IT industry and Berlingske Media. He captured the participants’ interest with a mix of profound academic insight, humor and surplus energy. For many, the demonstration of how much damage a firestorm can inflict upon the reputation of companies and private individuals was eye-opening. ATAK definitely has to be on the team the next time we discuss the EU General Data Protection Regulation.”

Gitte Gormsen, Reach Media

“Firestorms and negative online publicity is probably something we have all heard of, but the extent and the consequences linked to it – these are matters which William Atak most certainly manages to emphasize in his presentation! With the combination of relevant examples, strong communication skills and a solid amount of humour, William guides you through the jungle of ‘internet traps’. William provides very concrete advice on how to avoid or manage a firestorm. He communicates in a way that makes it easy for everyone to follow his presentation.”

Luise Moe Meyer, Øresundsregionen

“Firestorms and negative online publicity is probably something we have all heard of, but the extent and the consequences linked to it – these are matters which William Atak most certainly manages to emphasize in his presentation! With the combination of relevant examples, strong communication skills and a solid amount of humour, William guides you through the jungle of ‘internet traps’. William provides very concrete advice on how to avoid or manage a firestorm. He communicates in a way that makes it easy for everyone to follow his presentation.”

Rebecca Guacan Carlosama, Symbion

“William Atak provided the VL 101 network with a very inspiring presentation with various examples of firestorms, how they were managed and what could have been handled differently. William was good at highlighting the personal angle, which many of us tend not to consider. Now I feel better equipped – perhaps mostly due to the fact that I now know whom to call if I ever find myself in a situation like that.”

Charlotte Borgensgaard, Gerresheimer Plastic Packaging

“Very interesting presentation. It was very useful! The presentation provided insights into practical tools for a hectic everyday life, where it is important to focus on the primary media platforms on which our guests express themselves. In today’s world it is important to keep in mind the value of positive word of mouth – and the opposite!”

Susanne Solskov, Aalborg Zoo

“William Atak’s lecture on firestorms was both insightful, thought-provoking and entertaining. The lecture was a healthy eye-opener, and I am sure that all participants gained new perspectives and tools for dealing with potential firestorms in the media – and for the pre-emptive action, that ensures that a brewing crisis does not evolve into a raging firestorm. Thanks for an exciting lecture, William.”

Petri Keto, Øernes Attraktioner

Companies, who have booked lectures and courses with William Atak:

Lectures & Courses

Here you will find a selection of lectures and courses offered by William Atak.
The perfect firestorm

The Perfect firestorm

A lecture about the anatomy of a media firestorm; why and how it arises as well as how to deal with it.

Reputation Marketing

Reputation Marketing

A lecture on of how to create and utilise a the good reputation for building an attractive digital identity.

Review Management

Review Management

How do you manage online reviews? Focus on dealing with both the positive and as well as negative reviews..

 

Digital Behaviour

Digital Behaviour

How does one succesfully represent a company online without incurring so that it will not have negative consequences for the corporation company or its employees?

 

Contact William Atak

Please fill out the contact form or call William Atak directly to have an informal conversation about your situation.