A good reputation is more important now than ever before. 82 % of the Danish population say that they use Google for research purposes as part of their decision whether or not to make a purchase. They look for press coverage or reviews, which will help them make the right decision. In practise, this means that a company with an attractive reputation can seal the deal, despite the fact that their competitors do not have any negative publicity or reviews linked to their name.
Most people (70 %) opt out of buying produts or services from a company with negative publicity. Thus, one single unhappy customer can ruin your reputation if you are not paying attention and neglect to react immediately. A thousand satisfied customers will not outweigh the one negative review that damages the corporate reputation and possibly causes massive loss of customers and revenue.
William Atak specializes in online reputation management and crisis management/firestorms and he is considered Denmark’s leading expert on the subject. William specializes in brand reputation, reputation marketing as well as proactive and reactive online reputation marketing. William is recognized by the Danish media as the foremost expert on firestorms in Denmark.
Through courses and lectures, William shares his insight and many years of experiences. Furthermore, William offers his services as a consultant within the above-mentioned disciplines – for instance brand reputation, reputation marketing, crisis communication, media firestorms, and review management, which primarily concerns removing or burying negative publicity on Google.